EveryMatrix has launched premium content from its in-house studio Fantasma Games with bet365 in Alberta, marking the supplier’s first live deployment in Canada’s newest regulated iGaming market and strengthening its North American footprint.
Players in Alberta can now access a portfolio of Fantasma Games titles through bet365, with the launch representing the first phase of EveryMatrix’s broader commercial plans in the province. The deployment follows EveryMatrix securing licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) in May this year.
The latest rollout builds on an existing relationship between the two companies. In 2025, EveryMatrix signed its largest-ever casino content aggregation deal with bet365, covering more than 45,000 titles from 185+ integrations.
Strategic Entry Into Canadian Market
The Alberta launch underlines EveryMatrix’s commitment to expanding its presence across North America through both proprietary content and wider casino technology solutions. The province represents Canada’s newest regulated iGaming jurisdiction, offering suppliers and operators access to a fresh market with established regulatory frameworks.
Fantasma Games has built a reputation for delivering distinctive, premium slot content, and its selection by bet365 highlights the growing demand for EveryMatrix’s in-house games among tier-1 operators. Bet365 is known for its carefully curated casino offering, making the partnership a significant validation of Fantasma Games’ content quality.
First Phase of Broader Provincial Strategy
Rani Axon, Senior Account & Strategy Manager, North America at EveryMatrix, said: “Launching Fantasma Games with bet365 is a significant milestone and an exciting first step in Alberta. We’ve seen strong demand for Fantasma Games content here and it’s rewarding to see that momentum translate into partnerships with leading operators.”
Axon added: “This is only the beginning of our Alberta journey. We see significant opportunities to further expand our relationship with bet365 and bring more of the EveryMatrix casino offering to players across the province and beyond.”
North American Expansion Continues
The Alberta deployment adds to EveryMatrix’s growing North American presence as the supplier continues to secure regulatory approvals and commercial partnerships across the continent. The company’s ability to combine proprietary content with its broader aggregation platform positions it to serve operators seeking both exclusive games and comprehensive content libraries.
Founded in 2000, bet365 is one of the world’s leading online betting and gaming brands, employing more than 10,000 people and serving over 120 million customers worldwide. The operator offers a comprehensive range of sports betting and gaming products through its proprietary technology platform, with operations across Europe, the Americas and Australia.
The partnership demonstrates how established global operators are prioritizing content diversity and quality as they enter newly regulated markets, while suppliers like EveryMatrix leverage regulatory approvals to establish early market positions in emerging jurisdictions.
