EveryMatrix platform technology live with Betsson Africa in Cameroon

EveryMatrix platform technology is now live with Betsson Africa in Cameroon following the successful completion of a full turnkey casino and sports integration. The platform provider was selected through a competitive tender process to deliver a comprehensive suite of bespoke turnkey platform technologies for the Betsson Africa brand.

The deployment includes front-end development across casino, sports, player account management, payments and affiliate management. These core elements are designed to support scalable and compliant operations for tier-1 regulated iGaming operators and lottery brands operating in regulated markets.

Record Year for Tier-1 Regulated Business

EveryMatrix has experienced a record year for new, tier-1 regulated business, with its transformative, customer-centric turnkey platform solutions being increasingly selected by major global brands and lotteries across Africa and internationally. The provider’s approach is focused on powering and growing operations while solving complex challenges and taking businesses to the next level.

The company’s bespoke solutions include dedicated teams for every tier-1 go-to-market project, with platform technology offering scalability as volumes grow, ‘always-on’ reliability, flexibility with easy integration, and zero future legacy issues due to the platform’s continual evolution.

Strategic Commitment to African Markets

Ebbe Groes, Group Co-CEO and Co-founder of EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.”

He added: “Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Pragmatic Market Expansion Approach

Rony Richa, Commercial Director at Betsson Group, explained the rationale behind the partnership: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

The Cameroon launch represents another milestone in EveryMatrix’s expansion across African markets, where the company has positioned itself as a key technology partner for operators seeking to enter or expand in regulated jurisdictions. The full turnkey nature of the deployment demonstrates the breadth of EveryMatrix’s capabilities, from front-end development through to back-end infrastructure and compliance support.

For Betsson, the launch marks a strategic entry into the Cameroon market, leveraging EveryMatrix’s regulatory expertise and proven technology stack to ensure a compliant and scalable operation from day one. The partnership highlights the growing trend of established European operators expanding into African markets through partnerships with experienced platform providers who understand local regulatory requirements and market dynamics.