EveryMatrix expands lottery focus with dedicated Lottery division

EveryMatrix has launched a dedicated Lottery division to develop digital-first technology, features and functionality for the global lottery industry. The new business unit will focus on long-term investment within the sector and expanding the provider’s lottery product capabilities.

Nikolina Gabelica, who joined EveryMatrix three years ago as Head of Lottery, has been appointed Managing Director of the new division. The company plans to extend its reach with a range of lottery-specific products including numbers games, pool sports, and a wide selection of best-performing eInstants.

Building on Established Partnerships

EveryMatrix brings more than a decade of experience supplying tier-1 lotteries with its proven turnkey platform, sports, casino technology, and content. The provider has established longstanding partnerships with major lottery operators including the National Lottery of Malta, Hungarian state lottery Szerencsejáték Zrt, Norsk Tipping in Norway, Veikkaus in Finland, OPAP in Greece and Danske Spil in Denmark.

The creation of a dedicated division represents a natural evolution of EveryMatrix’s existing lottery operations, consolidating expertise and resources to better serve this specialized market segment.

Industry Veteran Takes the Helm

Gabelica brings more than 20 years of international experience across the lottery and iGaming sectors in product, commercial, and operational leadership roles. She has been at the forefront of EveryMatrix’s efforts in the lottery market, across both product and sales functions.

Beyond her work at EveryMatrix, Gabelica has been actively involved in industry initiatives through the European Lotteries, including serving as Executive Chair of the Marketing and Communications Working Group.

Modern Technology for Traditional Markets

“We strongly believe there is room in the lottery world for a new approach, bringing modern, modular and digital-first technologies that help lotteries grow, innovate and better meet expectations of today’s players,” said Gabelica.

“The creation of a dedicated Lottery business unit is a natural next step and an important milestone for EveryMatrix that reflects our long-term commitment to the lottery sector,” she added.

The announcement comes as traditional lottery operators increasingly seek digital transformation solutions to compete with online gaming alternatives and meet changing player expectations. By establishing a dedicated division, EveryMatrix signals its intention to compete more directly with specialized lottery technology providers while leveraging its broader iGaming platform capabilities.

The move also positions the company to capitalize on regulatory developments in markets where lottery and iGaming sectors are converging, particularly in Europe where several state-run lotteries have expanded their digital offerings in recent years.